What is SEO?
SEO is the acronym for Search Engine Optimization – is a set of rules that can be followed by website or blog owners to optimize their websites to make them reach a high position in Google or another search engines and improve their search engine rankings (non-paid) search results.
Why is SEO important?
In today’s competitive market, SEO is more important than ever before. Search Engines serve an incredible number of users per day seeking for answers to their questions or for solutions to their problems.
Search Engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web or net deeper and return better results to users. On the other hand, there exists a limit to how Search Engines can operate. Whereas the good SEO can net you a large number of users visits and increased interest, the wrong techniques can hide or bury your website deep in the search results where visibility is little.
Furthermore to making content open to Search Engines, SEO also helps increase rankings so that content will be put where searchers will more readily find it. The Internet now is increasingly competitive, and the ones companies or firms who perform SEO could have a decided benefits in visitors and consumers.
Social Media Optimization (SMO)
Social Media Optimization (SMO) is the kindred cousin of Search Engine Optimization (SEO). It is the techniques of optimizing a website metadata, specifically its content, for easy and right sharing across social media networks (Facebook, Twitter, Google+ and others). As Social Media takes on an increasingly integral role in search engine rankings, with likes, follows, and +1s impacting links inclusion and hierarchy in searches, SMO and SEO are syncing up more than ever before.
One of the main goals of Social Media Otimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. It means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.
Website Metadata is definitely an easily overlooked element of social marketing, pawned off on the Web Developer or SEO specialist, but if you’re the main one responsible for content material being shared on Social Media, then this should fall squarely on your own shoulders. Social Metadata can make the difference between your Website content being shared, clicked on, or completely ignored.
- install and setup one of the best for Search Engines and Social Media Optimization plugin
- setup WordPress configuration
- check and fix all structured data issues according Google requirements
- remove all 404 issues with 301 redirection
- change all external links on internal via redirection
- improve images for SEO by adding tittles and alts description based on content where they are placed
- create Website optimized sitemap
- create Website robot.txt
- improve RSS feeds
- create, setup and add Website to Google and Bing Webmasters accounts
Helpful info: Website speed loading and Website security strongly influences on better SEO too